Love is Learned.
What if we were taught that love is a skill you can learn? Together with the One Love Foundation, we created a digital campaign aimed at giving Gen Z the language to know the difference between healthy and unhealthy relationships.
“Love is Learned”, that shows anyone that love isn’t just a feeling, it’s a skill you can learn. We were committed, focused and intentional about creating a campaign that represents diversity and amplifies the important message: Healthy Relationships are for Everyone.
10 Signs of a Healthy Relationship
Building from One Love’s existing 10 Signs of a Healthy Relationship, we repurposed couples from the campaign anthem to help expand their individual stories for One Love to use in their curriculum education and amplify for social sharing. Throughout the campaign, we created a new brand identity helping to integrate the “love is Learned” platform into One Love’s current identity.
Agency: Arts & Letters Creative Co.
Creative Team: Danielle Flagg, Gabriella Narvaez, Marco Kaye, Alana Robinson, Rachel Curry, Jesse Lane
Director: Kris Mercado
Production: Not To Scale
Music: Butter Studios