A display campaign inspired by the strange yet fascinating stories behind insurance fraud in Virginia.

This campaign is inspired by the strange yet fascinating stories behind insurance fraud in Virginia. Our client, Virginia State Police Stamp Out Fraud Program teaches citizens how to identify and report insurance fraud.

Each of these display ads sent the user to a custom landing page, that shared a detailed fraud mystery story based on a real fraud incident. Each story is accompanied by fraud facts and information on how to spot and report insurance fraud.