In 2019, Motorists Insurance Group and BrickStreet Insurance joined to create Encova Insurance. Through my work with CRA, our team was tasked to build a brand that was reflective this newly joined companies vision.
Through the process, I collaborated with many players to not only build out a creative brand strategy but, connect our campaign across platforms.
The initial campaign included all new branding collateral (which was inspired by an etching technique I learned in pottery class and aptly named scriffito), a digital media campaign including tv/radio spots, digital and social media advertisements, and a conversion of both companies prior materials into the newly defined brand.
