Creating a brand to encircle it's customers

In 2019, Motorists Insurance Group and BrickStreet Insurance joined to create Encova Insurance. Through my work with CRA, our team was tasked to build a brand that was reflective this newly joined companies vision.

Through the process, I collaborated with many players to not only build out a creative brand strategy but, connect our campaign across platforms.

The initial campaign included all new branding collateral (which was inspired by an etching technique I learned in pottery class and aptly named scriffito), a digital media campaign including tv/radio spots, digital and social media advertisements, and a conversion of both companies prior materials into the newly defined brand.

Encova Insurance
  • Brand + Identity
  • Creative Strategy
  • Design (Print and Digital)
  • Brand Management
  • Asset and Collateral Management.