Love is Learned.
As children, we're taught that love is a feeling—an emotion we experience, something we fall into, something we discover. But what if we were taught to think of love as a practice that's unique to each of us? What if we were taught that love is learned?

Relationship health is something we all wish we'd learned in school, which made partnering with One Love to launch a new creative platform truly an honor. The new platform reached audiences through broadcast, streaming radio, a website refresh, social media and brand identity work.

Created at Arts and Letters Creative Co.    |    Art Direction: Alana Robinson + Jesse Lane    |    Copy: Rachel Curry    |    ECD: Danielle Flagg    |    CDs: Gabriella Navarez + Marco Kaye   |    Direction: Kristian Mercado    |    Production: Not to Scale    |    Music: Butter Studios    |    




The scenes from the film were concepted as dual purpose moments that worked both for broadcast and as educational characters. Each duo (romantic or platonic) was informed by One Love’s 10 Signs of a Healthy Relationship, and echoed the positive message from the 10 Signs. 




Made with in Richmond, VA