There’s no place like Chrome when it comes to safe browsing. With built-in security features and automatic updates, Chrome works behind the scenes every day to help keep the web safe—for everyone.
Our new global campaign brings that message to life with dynamic social and OOH placements across New York, San Francisco, and Los Angeles. (Fun fact: this was my first painted billboard.) To spread the word even further, we met people where they already are: TikToks, Reels and Shorts. Inspired by user-generated memes, we created our own playful takes that spotlight Chrome’s safety—proving that staying secure can be meme-worthy.