For most, a browser is just a browser. But Google Chrome is built to be more—it’s where people can get more done, discover more, and do it all in one place. This platform brings Chrome’s features and interface to life through real, everyday moments and stories that feel personal.
We built a visual and copy system that’s meant to flex—across formats, across cultures, and across the world. We created a flexible visual and copy system designed to adapt across mediums and connect to people around the world—wherever they are, whatever they’re doing.
Over time, the concept evolved becoming a story about a girl and her father. But at its core, it’s still about honoring the inspiration we find in our parents and realizing—they were actually cool.