To help relaunch Bed Bath & Beyond to the world, we tapped into the excitement and nostalgia customers feel for the brand—most notably, through its famous 20% off coupon. Everyone remembers having that awkward conversation with their mom about a $90 pink cheetah print comforter set (okay, maybe that was just me).
From Times Square to taxi tops to TV screens, we celebrated the return of an iconic brand that's now more "beyond" than ever.